Colfax CA in the News: SFGate Discovers What We’ve Known All Along

They finally noticed.

SFGate just published a feature on Colfax titled “Priced out of Tahoe, young transplants are turning to this foothills town.” Yahoo! The article hit on February 4th. By February 5th, our phones were ringing.

Here’s what matters: They mentioned The Colfax Bazaar by name.

Not just mentioned it. Featured it. The article described it as “a vibrant marketplace filled with antiques, oddities, handcrafted goods, and local flavor.” Yahoo!

This is the work showing up.

The Real Stars: Our Community

But the article wasn’t really about us. It was about the people who make Colfax what it is.

SFGate talked to Eva Saunders, who was born and raised here and works at Il Pizzaiolo. She explained what keeps people in Colfax even when they think about leaving: “You drive two hours and you’re at the beach. Drive an hour and you’re at Tahoe.” Yahoo! She also works at TJ’s Roadhouse, one of the local diners that sees business boom when I-80 shuts down in the snow.

They interviewed transplants who chose Colfax deliberately. One said he wanted “more trees than people” Yahoo! and appreciated that “there’s not a single stoplight in this town.” Yahoo! Another resident named Harvey told them about the community: “Everybody’s just mellow and sweet. And everyone waves to each other.” Yahoo!

That’s Colfax. That’s what SFGate found when they came here.

Our Part in the Story

The Colfax Bazaar didn’t exist a year ago. The Historic Fruit Exchange Building sat dormant for years—a beautiful 1910 structure waiting for the right idea. When the Fruit Exchange came to us with their vision, we saw the opportunity immediately. This was exactly our mission: telling Colfax’s story by bringing its historic spaces back to life.

We partnered with them to implement it. To launch it. To turn an idea into a successful event that now draws hundreds of visitors every time those doors open.

That partnership challenged the notion that Colfax is just a town people pass through on I-80. The Bazaar proved something different was possible.

This is our mission in action. To breathe new life into The Fruit Exchange by activation—by creating a reason for people to walk through those doors. By filling a Gold Rush-era building with vendors, music, community, and energy.

The SFGate article captured what we’ve been building. Colfax sits at the perfect elevation: “above the fog and below the snow.” Yahoo! Forty miles from Sugar Bowl. Fifty miles from Sacramento. Less than 140 miles to San Francisco.

Young people are figuring this out. They can’t afford Tahoe anymore. So they’re looking down the mountain. And they’re finding us—because partnerships like this one have given them something to find.

One transplant told SFGate she picked Colfax because she wanted “more trees than people.” Yahoo! Another local, Eva Saunders, who grew up here and works at Il Pizzaiolo, explained the pull: “You drive two hours and you’re at the beach. Drive an hour and you’re at Tahoe.” Yahoo!

The article ran with photos of our historic Main Street. The old train depot. Our frontier-style storefronts. The assets we’ve been protecting and activating through every event, every grant application, every concert, every partnership.

This is what happens when you do the work. When you partner with building owners who have vision. When you help launch events that draw hundreds of people to a space that used to sit empty. When you organize concert series that pack downtown with 500 plus attendees. When you create programming that transforms Colfax from a place people drive past into a destination worth discovering.

The Bazaar isn’t just a marketplace. It’s proof of what collaboration can do. It shows what happens when the Historic Colfax Downtown Association partners with property owners and community members who want better for downtown. When we honor our Gold Rush history by actually using these incredible spaces. When we tell Colfax’s story not through plaques and pamphlets, but through vibrant community gatherings that fill historic buildings with life.

The article hit Yahoo News within 24 hours. Our social media post about it exploded. People are sharing it. Planning visits. Seeing what we’ve been building together.

Some are planning more than visits. The inquiries are coming in—people asking about neighborhoods, schools, what it’s really like to live here. If you’re one of them, there’s a resource: MovetoColfax.com has the details you need about making Colfax home.

We’ve been saying Colfax is the Gateway to the High Sierra. Now SFGate is saying it too.

Here’s the thing about media coverage: It doesn’t happen by accident. It happens because there’s a story worth telling. Because a town of 2,200 people is doing something that catches attention. The reporter came here. Walked our streets. Talked to our residents. Saw the potential in Colfax and wrote about what they found.

Read the full SFGate article here:

The Historic Colfax Downtown Association is a 501(c)(3) dedicated to revitalizing downtown Colfax by honoring its history and creating spaces where community can take root. We partnered with the Historic Fruit Exchange Building to launch The Colfax Bazaar—an event that now draws hundreds of visitors and tells Colfax’s story in a whole new way. Support our mission at https://historiccolfax.com/get-more-information/ or visit us at the next Bazaar.